From Showroom Ritual to Private Discovery: The New Affluent Diamond BuyerThere was once an almost ceremonial formula for purchasing an important diamond: an elegant showroom, velvet trays, bright display lighting and a knowledgeable salesperson guiding the customer toward a final choice.… Read More

Beyond the Glass Counter: How Affluent Buyers Are Changing the Way They Buy DiamondsThere was once an almost ceremonial formula for purchasing an important diamond: an elegant showroom, velvet trays, bright display lighting and a knowledgeable salesperson guiding the customer toward a final … Read More

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